studio_practise_1

"The sign starts a regular activity, an inference; it is thus that the stone as a sign through its meaning, its suitability for stone-skimming, refers to a future action that can be carried out precisely because the code indicates that here we can use the rules established via previous experience. The single
instance acquires a general, rule-directed nature, and thereby a collective nature. That is the second basic function of semiotic competence: it ensures that phenomena can be repeated, remembered and stored in habits, so that we can use the signs to make inferences about the nature of the world."

Signs in Use
An introduction to Semiotics
(Introduction:pg.2)